Freelance Communications Consultant & Content Creator

Responsible Travel & Tourism | Climate & Social Impact

As we move through the world, the map is changing in real time.

Climate change, biodiversity loss and social injustice are reshaping the planet and altering the ways we explore it. This moment needs us to reimagine what it means to connect with people, places and nature.

While awareness has never been higher, the sheer scale and speed of it all has left many people overwhelmed and disengaged. We need to do more than just share knowledge. We’ve been talking about the science for decades and people are desensitised by information overload. Feeding them facts to get them thinking isn't enough - we need to get them feeling.

That’s why I help organisations, businesses, academics and more tell human stories that speak to hearts as well as minds. Real change doesn’t start with facts and stats - it starts with empathy, emotion, and a vision of something better.

Whether you’re a small accommodation provider embracing regenerative practices, an academic with research to share, or an operator looking to attract considerate travellers, I want to help you tell your story in a way that makes people feel something.

If you’re ready to communicate with clarity, creativity and soul, you’ve reached your destination. Contact me at abisavesearth@gmail.com.

Let’s talk about the world we want to see.

Hi, I’m Abigail

Travel has long been seen as a way to escape - from work, from routine, from the weight of the world. Instead of escaping, I see travel as an opportunity for me to return - return to what matters, to reconnect with the earth beneath my feet, to meet new people and visit new places with curiosity.

I have an MSc Sustainability undertaken with the Eden Project and Anglia Ruskin University - my dissertation explored the concept of ‘futures thinking’ as a communications tool to shape emotional attitudes to climate change. Essentially, I examined how we can better engage people by articulating a future to aim for, as opposed to a future to prevent.

What I’ve been working on lately…

Much of my recent work has focused on wellbeing travel, climate solutions for hospitality, accommodation certification, and leadership and nature-based learning. I’ve helped organisations articulate net-zero journeys, explore regenerative approaches to travel, communicate climate solutions without fear-based messaging, and tell stories about impact, uncertainty and transition. I’m particularly interested in how emotion, futures thinking and behavioural insights can be used to move people towards action.

Alongside strategic writing and messaging, I’ve also supported projects through content creation. My role tends to flex depending on what’s most useful: strategist, writer, creator, editor, and sounding board.

How can I help?

Whether you're in sustainability, tourism, research, or climate and social impact, I can help you share your work in a way that feels grounded, human and authentically emotive.

    • Communications strategy development and consultation

    • Developing clear, values-driven messaging

    • Content planning across owned channels

    • Tone of voice and brand language development

    • Website copywriting with purpose and personality

    • Copyediting and refining existing communications

    • Translating complex or technical topics into accessible language

    • Developing compelling narratives for reports, proposals or public-facing content

    • Undertaking research to inform communications and campaigns

    • Crafting emotive narratives that connect with audiences

    • Writing long-form content such as feature pieces and blog posts

    • Social media content creation; written, graphics and video content

    • Interview-based storytelling and human-interest features

    • Speechwriting and ghostwriting for thought leaders, researchers and changemakers

    • Developing case studies that highlight impact and human experience

    • Destination storytelling for responsible and regenerative tourism

    • Turning research, data and reports into accessible, relatable stories

    • Press release writing and distribution

    • Story pitching

    • Building and nurturing media relationships

    • Creating press kits and media-friendly assets

    • Design and delivery of qualitative research using interviews, focus groups, and participant observation

    • Thematic analysis and coding

    • Participant recruitment and ethical research design, including support with institutional ethics applications

    • Synthesis of qualitative data into actionable insights to inform policy, strategy, or communications

    • Translation of complex findings into accessible reports, briefings, and evidence-based narratives

    • Research communications support

    • 4K videography and photography for website assets, social media, campaigns, launches, and storytelling pieces.

    • Shot and edited with platforms, audiences, and attention spans in mind.

    • From one-off shoots to “can you also…?” moments when you need something made, quickly and well.