Communications Consultant & Content Creator
Specialising in responsible travel and tourism, climate and social impact.
Let’s talk about the world we want to see.
As we move through the world, the map is changing in real time.
Climate change, biodiversity loss and social injustice are reshaping the planet and altering the ways we explore it. We need to reimagine what it means to connect with people, places and nature.
While awareness has never been higher, the sheer scale and speed of it all has left many people overwhelmed and disengaged. We’ve been talking about the science for decades and people are desensitised by information overload. Feeding them facts to get them thinking isn't enough - we need to get them feeling.
That’s why I help businesses, NGOs, academics and more tell human stories that speak to hearts as well as minds. Real change doesn’t start with facts and stats - it starts with emotional connection, and a vision of something better.
If you’re ready to communicate with clarity, creativity and soul, you’ve reached your destination. Contact me at hello@abigailblake.earth.
Hi, I’m Abigail
I’m a chronically coffee-fuelled, sun-seeking freelancer.
How I can help you
Communications Consultancy
Storytelling & Content Creation
Design and delivery of qualitative research using interviews, focus groups, and participant observation
Thematic analysis and coding
Participant recruitment and ethical research design, including support with institutional ethics applications
Synthesis of qualitative data into actionable insights to inform policy, strategy, or communications
Translation of complex findings into accessible reports, briefings, and evidence-based narratives
Videography and photography for a variety of use cases.
Shot and edited with platforms, audiences, and attention spans in mind.
Long-form written content such as articles and blogs
Social media content creation: written, graphics and video content
Interview-based storytelling and human-interest features
Speechwriting and ghostwriting for thought leaders
Developing case studies highlighting impact and human experience
Turning research, data and reports into accessible, relatable stories
Communications strategy development
Defining clear, values-driven messaging
Tone of voice and brand personality work
Copyediting and refining existing communications
Translating complex or technical topics into accessible language
Developing narratives for reports, proposals or public-facing content
Undertaking research to inform communications and campaigns
Videography & Photography
Research & Insights
What I’ve been working on lately…
Some of my 2026 projects so far include:
Producing a short partner video content series
Ghostwriting articles on aviation decarbonisation
Building a website for a nature-inspired learning consultancy
Much of my recent work has focused on wellbeing travel, climate solutions for hospitality, accommodation certification, and leadership and nature-based learning. I’ve helped organisations articulate net-zero journeys, explore regenerative approaches to travel, communicate climate solutions without fear-based messaging, and tell stories about impact, uncertainty and transition. I’m particularly interested in how emotion, futures thinking and behavioural insights can be used to move people towards action.
Alongside strategic writing and messaging, I’ve also supported projects through content creation. My role tends to flex for every client depending on what’s most useful: strategist, writer, creator, editor, and sounding board.