Let’s talk about the world we want to see.
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As we move through the world, the map is changing in real time.
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Climate change, biodiversity loss and social injustice are reshaping the planet and altering the ways we explore it. We need to reimagine what it means to connect with people, places and nature.
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While awareness has never been higher, many people are overwhelmed and disengaged. We’ve been talking about the science for decades and people are desensitised by information overload.
Stating the facts isn't enough - we need to get people feeling.
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That’s why I help responsible travel businesses tell more human stories that speak to hearts as well as minds.
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Real change doesn’t start with facts and stats - it starts with emotional connection, and a vision of something better.
Hi, I’m Abigail.
I am a chronically coffee-fuelled communications consultant, storyteller and content creator with a sunny disposition.
I specialise in responsible travel and tourism, climate and social impact, and find joy in work that has a far-reaching impact.
I’m all about communicating without fear-based messaging. For my MSc Sustainability dissertation, I studied emotional responses to polarised framing of climate futures. I now apply this awareness to my freelance projects, using emotional intelligence and futures thinking to move people towards proactive engagement.
Alongside strategic communications, I’ve supported projects through content creation. My role tends to flex for every client depending on what’s most useful: strategist, writer, content manager, photographer, videographer, editor and sounding board.
I’ve recently worked with…
How I can help you
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Communications strategy development
Defining clear, values-driven messaging
Tone of voice and brand personality work
Copyediting and refining existing communications
Translating complex or technical topics into accessible language
Developing narratives for reports, proposals or public-facing content
Undertaking research to inform communications and campaigns
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Long-form written content such as articles and blogs
Social media content creation: written, graphics and video content
Interview-based storytelling and human-interest features
Speechwriting and ghostwriting for thought leaders
Developing case studies highlighting impact and human experience
Turning research, data and reports into accessible, relatable stories
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Design and delivery of qualitative research using interviews, focus groups, and participant observation
Thematic analysis and coding
Participant recruitment and ethical research design, including support with institutional ethics applications
Synthesis of qualitative data into actionable insights to inform policy, strategy, or communications
Translation of complex findings into accessible reports, briefings, and evidence-based narratives
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Videography and photography for a variety of use cases.
Shot and edited with platforms, audiences, and attention spans in mind.